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The First 100 | How Founders Acquired their First 100 Customers | Product-Market Fit
[Raised $35 million] Ep.163 - This Founder was able to get buy-ins from 300 Global Payment Providers
Sep 16, 2024
Juan Pablo Ortega, founder of Yuno and co-founder of delivery unicorn Rappi, shares insights from his entrepreneurial journey. He discusses the resilience needed to pivot from a stable career to a startup in the payment solutions space. Juan delves into the challenges of launching in Mexico, focusing on payment provider relationships and iterative sales strategies. He emphasizes the importance of integrity in scaling businesses and adapting to global markets. Additionally, he shares unique interview techniques that reveal candidate potential.
28:34
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Quick takeaways
- Juan Pablo Ortega emphasizes the importance of resilience in entrepreneurship, stating that failures can become crucial stepping stones to success.
- In B2B customer acquisition, personal connections and strategic relationship-building are vital for securing major clients, requiring patience rather than expecting quick results.
Deep dives
The Entrepreneurial Journey of Juan Pablo Ortega
Juan Pablo Ortega's entrepreneurial journey began in childhood when he sold trending toys in his neighborhood in Colombia. This early experience laid the groundwork for a mindset focused on opportunity and innovation. Transitioning from a successful career as a pilot and management consultant in the airline industry, he took the leap into entrepreneurship with the launch of RAPI, a delivery unicorn. Ortega highlights resilience as a key trait for successful entrepreneurs, emphasizing that failures often become stepping stones towards eventual success.
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