On the second episode of the Modern-day Marketer Miniseries, Jonathan and Brett talk about writing for people, not machines. It’s perfectly fine to have an SEO strategy, but it’s more important to ensure the content you publish is actually useful and valuable for real humans to read and appreciate. Additionally, there needs to be a solid distribution strategy in order to reach the right audience.

0:00 Intro
1:02 Episode begins
4:00 AI and content marketing
7:32 B2B buying cycle
9:24 Marketing budgets
13:20 Content strategy
16:30 Marketers with journalism experience
20:00 Get leaders on board with chance
23:35 Outro

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Modern Day Marketers #2: Writing for people and not machines