Ep. 22: The Hidden Reason You're Finding It Difficult to Build a Sustainable Business as a HSP

Apr 2, 2025

Many entrepreneurs yearn for sustainable businesses that respect their unique needs, especially those who are highly sensitive or neurodivergent. The conversation dives into the hidden barriers that make this goal feel elusive, emphasizing the importance of honoring personal capacity and well-being. Listeners hear a personal story that showcases a transformative shift towards a more nurturing business model. The discussion also highlights how traditional business norms can marginalize sensitive individuals, offering hope for a successful, tailored approach to entrepreneurship.

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INSIGHT

Shame as a Hidden Block

Shame is the hidden reason why HSPs struggle to build sustainable businesses.
They feel ashamed of their sensitivity and capacity, hindering their ability to honor their needs.

INSIGHT

Internalized Shame

HSPs often internalize shame due to societal messaging that doesn't cater to their neurodiversity.
This can make them discount their ability to expand their business.

ANECDOTE

Kim's Podcast Example

Kim Kimball shares how she adapted her podcasting approach to honor her capacity.
She uses asynchronous meetings, streamlined systems, and unedited uploads.

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Almost every single one of my clients and business owners that I talk to want to be able to have a sustainable business: to be able to run their business in a way that honors their body, their capacity, their season of life, the way their brain functions best, and the amount of time they have.

They want their business to be stable, reliable, and financially successful-without compromising their wellbeing or their leisure time.

And while most folks have a deep desire for a sustainable business, they often dismiss it as a pipe dream if they are highly sensitive or neurodivergent.

In this solo episode of the Sensitive. Podcast I discuss:

-the hidden reason building a sustainable business may feel out of reach for you as a HSP or neurodivergent business owner

-I give a personal example in my own business that helped me to shift out of this and into honoring my sensitivity, capacity, and season of life in my business

-what I think the most important work for us is as HSP or neurodivergent business owners in order to build a sustainable business

-why HSP and neurodivergent business owners may miss opportunities to do things differently and more sustainably in their business

Let’s be real—most of what’s out there about running a business was not designed for HSPs or neurodivergent entrepreneurs.

The push harder, do more, override your body approach? It doesn’t work for us. But that doesn’t mean you can’t have a successful, thriving business. It just means you need to build it in a way that actually works for your unique wiring.

Inside my 1:1 coaching, I help my clients:

✅ Set boundaries and say no without spiraling into guilt.

✅ Create financial stability without sacrificing their well-being.

✅ Move through fear of rejection so they can finally show up fully.

✅ Get out of urgency and overthinking, and into ease and clarity.

✅ Take real, aligned action without slipping into burnout or endless inner work loops.

If this is the shift you’ve been craving, I have three 1:1 coaching spots open right now. Click the link to learn more and apply, and let’s see if this is the right fit for you.