Joys of Compounding
Iris Rubin and Greg Maged - Building at the Crossroads of Beauty and Science - [Art of Investing, EP.11]
Jan 22, 2024
Iris Rubin and Greg Maged, co-founders of SEEN, discuss their entrepreneurial journey creating a new category at the intersection of science, health, and beauty. Topics include mid-career second acts, purpose-built shareholder base, aligning mission with a business model, personal experiences, pivotal moments, challenges in developing the product, importance of a co-founder, building a strong team, embracing failure, and guiding principles.
01:15:15
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Quick takeaways
- Hair care is skincare, and it is essential to formulate products that provide benefits for both hair and skin.
- Having a clear vision and a complementary partnership are crucial for building a successful company.
Deep dives
Creating Hair Care That's Good for the Skin
The founders of Scene, a hair care company, discuss their mission to create products that are good for both hair and skin. They explain their belief that hair care is skincare and highlight the importance of formulating products without compromising on hair benefits. They emphasize the science behind their products and the validation they received from leading Harvard scientists. The founders also discuss their channel strategy, including their focus on the professional dermatology community and partnerships with retailers like Alto. They express confidence in their unique positioning in the market and their ability to cater to the growing demand for clean and effective hair care products.
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