SOMETIMES WE ARE CAUSING THE COST TO GO UP WITHOUT KNOWING

Ben is back to continue discussing with Collin about the cost of sales. He breaks down what you can do to make more sales with less cost. There are times when we are causing the costs to go up without knowing and Ben explains that one of the biggest causes of this is making assumptions and sharing a story about it. So tune in and find out more in this latest episode of Sales Transformation.

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TRANSFORMING MOMENTS

BEN: THE PHONE IS COMING BACK IN FASHION

“A lot of times one of the most dangerous things I see is assumptions are always made.”

BEN: SALES ENABLERS AS FITNESS COACHES

“If you go in and go ‘Okay, this customer's problem is going to be exactly the same as the one in the vertical that they're in that I just spoke to last week, you're going to miss the target nine times out of ten if not more.”

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