Tina Thompson, co-founder of Seniq, joins us to talk about the deeply intentional process behind launching a new kind of outdoor apparel brand. From obsessing over product development to creating grassroots buzz without paid influencers, Tina shares the highs, lows, and learnings from Seniq’s first year in business.

Topics We Cover:

The origin story of Seniq and what makes it different
Prioritizing product over marketing—and why that’s working
Building relationships instead of transactions with early customers and ambassadors
The emotional toll and self-discovery of being a founder
The role of strategic partners and angel investors
What's next for Seniq’s product expansion and retail growth

Links:

Seniq
Seniq Ski Collection launch video
Tina's blog post - Advice Worth Ignoring: Building a Startup on Gut Instincts
Anna Wintour's Masterclass
Founders Podcast about Todd Graves of Raising Canes

The KORE Podcast is a production of the Kootenay Outdoor Recreation Enterprise. Learn more about KORE and the podcast: https://koreoutdoors.org/podcast/

KORE Outdoors gratefully acknowledges the financial support of the Province of British Columbia.

#koreoutdoors #craftgearfromhere

Tina Thompson of Seniq: Obsessing Over Product and Building a Brand That Resonates