Marriott's Mid-Market Push, Apple's Travel Updates and Google's AI Tools

Marriott has launched its first mid-market extended-stay brand, StudioRes, in Fort Myers, Florida, offering apartment-style rooms with full kitchens to appeal to budget-conscious, long-stay travelers, and plans to expand with 40 more properties by 2027. Apple announced new travel-related tech updates, including digital U.S. passports in Wallet and live translation for messages and calls, enhancing travel convenience through AI. Skift Research highlights a major shift in travel marketing as Google integrates AI-generated summaries into search results, significantly increasing the visibility of AI in travel-related searches.

• Apple’s Travel Upgrades: New Digital Passport, Live Translation for Messages and Calls
• Marriott Chases Lower Price Points With $100-a-Night Rooms
• Google’s AI Shift: Travel Marketing Disruption Is Coming Fast

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