57. How to start a membership before your content is created

A lot of folks joined this group with an interest or desire in staring a membership, mentorship, or other form of subscription program.

But the biggest issue (aside from picking just one idea) is knowing where to start. 

And the ideas of creating content in advance is daunting—especially if you don't even know whether people will buy it.

My advice? Create a landing page and outline of what is going to be included in the membership and just launch it. I talk more about how to create this outline in this episode.

And if you have an email list, you should be able to get some interested parties if your idea is compelling. If not, you may have a positioning or value proposition issue. 

Once you get started, you can systematically create the content each week or month depending on what you promised until it's completed. You don't need to have it all created in advance.

The bigger problem is how to create that initial landing page (and the value proposition to go with it). I'll talk more about that in the next episode.

Yours,

—k