Deconstructor of Fun TWIG #342 Scopely Meltdown, Crazy Anime Story and One SHOCKING Game Recipe
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Jul 31, 2025 The hosts dive into the rise of private equity in the gaming world, sparking discussions on industry growth and challenges. They report back from an anime convention, critiquing the mainstream status of anime in America. Scopely's acquisition strategies and their impact on portfolio performance take center stage, raising eyebrows. A deep dive into behavioral economics reveals surprising truths about player spending. Controversies arise with Sony's legal issues against Tencent, all while laughter ensues over an innovative Candy Crush dessert cookbook!
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Bend the Payoff Curve in Testing
- When testing game monetization, apply significant changes to payoffs, like large discounts, to detect effective user behavior shifts.
- Small adjustments yield minimal insights; bend the payoff curve dramatically for meaningful experiment results.
Farmville’s Cookbook Growth Hack
- Jen Donahoe helped create a Farmville digital cookbook featuring Kate Hudson and community recipes.
- The cookbook was low cost, integrated into the app, and drove hundreds of thousands of installs as a growth hack.
Gaming Growth Flatlines Amid Challenges
- Gaming market growth has nearly halted due to factors like IDFA and platform maturity.
- The shift has led to a decline in VC interest, signaling a more challenging funding environment.
