Marketing Your Improv Show

In this engaging discussion, Nancy Wong, the Director of Marketing for Vancouver Theatre Sports, shares her wealth of experience in advertising and PR. She dives into innovative strategies for attracting audiences to improv shows, emphasizing community building and creating safe spaces. Nancy highlights the importance of defining the improv experience, likening it to jazz, where audience engagement is key. The conversation also underscores the role of laughter and joy in performances, ensuring newcomers feel comfortable and included.