Working as an artist and designer in the San Francisco Bay Area, Serena Dugan’s chance meeting with entrepreneur Lily Kantor led to the creation of Serena & Lily in 2003. What started as a design-driven nursery bedding company grew bigger and bigger with each passing year, eventually becoming the lifestyle giant it is today. In 2017 Dugan left the brand, but she re-emerged in 2020 with a boutique textile line under her own name—now she works primarily with the trade.

On this episode of the podcast she speaks with host Dennis Scully about reinventing herself after Serena & Lily, the problem with trend forecasting, and why she’ll always choose self expression over sales, every time.

This episode is sponsored by Ernesta

LINKS
Serena Dugan
Dennis Scully
Business of Home

How Serena Dugan reinvented herself after Serena & Lily