In this episode, Rashel Hariri dives into the highs and lows of entrepreneurship with Eva Chan, an accomplished entrepreneur, angel investor, and strategic advisor. Eva is the Founder of Launch Pop, an early-stage launch lab for consumer brands based in Los Angeles. Eva details her experience as a first-time founder, the challenging choice to leave the business she had invested so much in, and her journey to build the 7-figure business model she has today.

Rashel and Eva, both seasoned marketers, discuss the path to achieving product-market fit for brands, securing funding, and the future of ecommerce and venture capital.

In this episode, we cover:

(03:00) Eva’s journey from designer to marketer and entrepreneur.
(08:33) Launching a subscription sampling business to meet the needs of CPG brands.
(12:37) The shady side of the business, accidentally discovering that her male co-founders had double her amount of equity.
(22:21) Navigating tough conversations, planning an exit strategy, and preparing for the future.
(26:32) Helping her first client launch a Korean-inspired hydration drink and gaining confidence to build her 7-figure venture studio.
(29:35) Digging deep into Launch Pop’s four areas of expertise and their role in driving success for consumer brands.
(34:44) Strategies for cultivating deal flow as an agency, consultant, and freelancer.
(36:52) Observations on the evolving e-commerce landscape and strategies for building consumer brands poised for growth.
(38:16) Insights into Eva’s criteria as an angel investor in today’s market.
(39:45) Exploring Eva’s personal money mindset and her investment portfolio management approach.

Let’s Keep In Touch:

Newsletter:⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://shesinteresting-newsletter.beehiiv.com/

Instagram: ⁠⁠⁠⁠@shesinterestingpodcast⁠⁠⁠⁠

TikTok: ⁠⁠⁠⁠@shesinterestingpodcast⁠ ⁠

Website:⁠⁠⁠⁠ ⁠shesinteresting.com⁠⁠⁠⁠⁠⁠

LinkedIn: https://www.linkedin.com/company/shes-interesting-podcast

Here’s how to keep in touch with Eva: https://www.linkedin.com/in/echandesigns/

https://www.launchpop.com/

Music Credits Intro music: Lifeline by Kaleido

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