The Breakfast Club Black Tech Green Money: Bea Dixon of The Honey Pot Co.
Jun 14, 2025
Beatrice Dixon, co-founder and CEO of The Honey Pot Co., shares her inspiring journey from a $21,000 loan to a multimillion-dollar feminine wellness brand. She discusses the importance of pragmatic entrepreneurship, emphasizing profits over emotions. Beatrice highlights the challenges of securing retail space and financing as a Black woman. She advocates for innovative leadership and community support, while also stressing the need for sustainable practices in business to achieve long-term success.
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Pragmatic View of Business
- Business should be seen pragmatically rather than emotionally or romantically.
- Black entrepreneurs must uncondition themselves to view themselves just as businesspeople, not bound by emotional standards.
Raise Capital with Caution
- Avoid raising money too early before you understand your business and can make at least a million dollars on your own.
- Proper knowledge of your logistics and operations is critical before scaling with outside capital.
From Kitchen to Retail Success
- Beatrice started selling products from her kitchen, leveraging team members' skills like her brother's accounting and her own retail experience.
- This combination of luck, know-how, and grit helped the brand initially grow.