You can’t build a successful website without an audience, but how do you find those high-converting keywords that will drive traffic to your site?

This is a problem that Ben Adler, the creator of Keyword Chef, was determined to solve. Ben spent years building up a portfolio of affiliate niche sites and learned how to conduct highly effective keyword research along the way. 

Ben soon noticed a need within the content site community for more intuitive keyword research tools. He used his past experience as a programmer to build Keyword Chef, an easy-to-use SaaS tool that automated his existing keyword formulas and strategies.

In this interview, Ben discusses his journey from building content sites to creating a SaaS business from scratch as a solopreneur. We also dive into what makes good and bad keyword research, how to build a community within your niche, and how to create a lucrative keyword strategy.