Collette McDonald - Find Out How This Agent is Giving Her Business Away!

Glenn Sanford, Founder, CEO and Chairman of eXp World Holdings, hosts eXpansion, a weekly podcast about #ProfessionalDevelopment and #PersonalGrowth, with eXp Realty ICON agents. This week, he is joined by Collette McDonald, of Atlanta! With over $350 million in sales, Collette discusses how she went from being Rookie of the Year, to the Official REALTOR® of The Atlanta Falcons, to a real estate expert for HGTV hit shows! After a successful career in real estate, Collette is ready to give away her business. Keep watching to find out how!

As a professional dynamo, Collette McDonald is widely recognized for her in-depth knowledge of the entire metro Atlanta real estate market. Her laser-sharp focus on the North Metro Atlanta area is renowned. Collette is an eXp ICON Agent 2019-2020, Atlanta REALTORS® Top 5% Producer both in the Volume and Units Category for 2020, Atlanta REALTORS® Top 10 Team both in the Volume and Units Category for 2019, as well as Atlanta Agent Magazine’s Who’s Who in Real Estate for 2019. Over Collette’s career she has exceeded $350 million in sales.

She has extensive TV and broadcast experience and continues to appear as a real estate expert for hit HGTV shows like Design To Sell, My First Place and Bang For The Buck. Collette is also often quoted in the local media, including the AJC, as an industry expert. From 2013-2016, Collette was also the Official REALTOR® of The Atlanta Falcons, helping players and staff find their dream homes in and around Atlanta.

Collette grew up in Madison (WI) and relocated to Atlanta in 1995. She and her family live in Brookhaven where she enjoys strong ties to the community. 

For example:
✅Prior to serving as the District 1 Planning Commissioner for DeKalb County, Collette served on the Board of Zoning Appeals for the district
✅She is a founding member of the Ashford Alliance Community Association (AACA) that initially represented more than 25,000 area households
✅She operated a free, nonprofit health and fitness program called Recession Free BC, using Brookhaven’s parks, fields, sidewalks and streets to encourage health and fitness – her unique way of giving back to the community.

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0:00 Introduction 
4:35 20 years in real estate and counting 
5:31 Collette’s succession plan
6:43 “Giving away my business”
8:15 Leading multiple teams 
9:02 Training for success 
11:10 Staying organized in a busy world 
13:04 Defining balance as an agent 
14:15 Driving impact
16:45 Empowering and guiding agents to success 
20:13 Using media to market listings 
21:50 Reinvent yourself with social media
26:03 The power of social media as a search engine 
27:30 Wrap up 

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Facebook: https://www.facebook.com/eXpRealty 
LinkedIn: https://www.linkedin.com/company/exp-realty/ 
Twitter: https://twitter.com/eXpRealty 
Website: https://exprealty.com/ 

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Guest: Collette McDonald 
➡ Visit: https://www.collettemcdonald.com/ 
➡ Follow Collette: https://www.instagram.com/colletteknowsbest/ 

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Are you an eXp Realty ICON agent? Want to be a guest? Contact us at                                                   📧 expansionpodcast@exprealty.net 
To learn more about eXp Realty visit https://exprealty.com

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Watch this episode on Youtube - https://youtu.be/XZExl3FTKCk

#RealEstate #Coaching #TeamBuilding #Mentorship