Lore Perfumery is a beautiful and inclusive perfume brand that aims to make the perfume shopping experience fun and engaging for everyone. In this episode, Fiona interviews Jess and Jade, founders of Lore Perfumery. They share their journey from coworkers to business partners, how they run their businesses during the pandemic and so much more. Tune in!

You'll Learn How To:

• How they came up with the idea to co-own Lore Perfumery and what it is
• The playful and inclusive approach they take to their business
• The importance of offering personalized customer service
• The emotional and nostalgic impact of scents on people
• Passion for fragrance and how it developed
• Importance of post-purchase advocacy in a marketing campaign
• Challenges of juggling motherhood and running a business
• Pros and cons of having a flexible work schedule

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