How to Email Like Alex Hormozi

Alex Hormozi didn’t just sell a book. He sold a movement. In just two days, his book launch smashed world records: 2.7 million copies sold, $100 million in revenue, and Guinness World Records to prove it.

And guess what? He didn’t do it with TikTok dances. He didn’t do it with flashy Super Bowl ads. He did it with email.

Yes, the same inbox that most of us think of as spam central. The same inbox that “marketing gurus” have declared dead for the past 20 years. Hormozi used it to pull off one of the biggest nonfiction book launches in history.

So, how did he do it? Let’s break down the email choreography behind the madness and how you can use the same playbook even on a smaller scale.

Useful Episode Resources

FREE list of the top 10 books to improve your email marketing

If you want to write better emails, come up with better content, and move your readers to click and buy, here's how. We put together this list of our Top 10 most highly recommended books that will improve all areas of your email marketing (including some underground treasures that we happened upon, which have been game-changing for us). Grab your FREE list here. 

Join our FREE Facebook group

If you want to chat about how you can maximise the value of your email list and make more money from every subscriber, we can help! We know your business is different, so come and hang out in our FREE Facebook group, the Email Marketing Show Community for Course Creators and Coaches. We share a lot of training and resources, and you can talk about what you're up to.

Try ResponseSuite for $1

This week's episode is sponsored by ResponseSuite.com, the survey quiz and application form tool that we created specifically for small businesses like you to integrate with your marketing systems to segment your subscribers and make more sales. Try it out for 14 days for just $1.

Join The Email Hero Blueprint

Want more? Let's say you're a course creator, membership site owner, coach, author, or expert and want to learn about the ethical psychology-based email marketing that turns 60-80% more of your newsletter subscribers into customers (within 60 days). If that's you, then The Email Hero Blueprint is for you.

This is hands down the most predictable, plug-and-play way to double your earnings per email subscriber. It allows you to generate a consistent sales flow without launching another product, service, or offer. Best news yet? You won't have to rely on copywriting, slimy persuasion, NLP, or ‘better' subject lines.

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