“Turns out it’s a lot more difficult to get other people to talk about you, compared to you just pulling up a Google Doc and creating a piece of content…”

Farzad Rashidi is the lead innovator at Respona (https://respona.com/), the link-building outreach platform that helps businesses increase their organic traffic from Google. He previously ran the marketing efforts at Visme, where he helped the company gain over 18 million active users and pass 3.5M monthly organic traffic.

Questions and topics we covered include:

• The common  challenges that the 1st marketing hire of a startup has
• Why is it difficult to build organic traffic?
• How can SEO marketers justify budget allocation for their work?
• What is Respona?
• How Farzad describes link building to someone who doesn’t work in SEO or content marketing
• Is link building still useful?
• What's an ideal link building strategy and what does a healthy backlink profile look like?
• Does domain authority still matter?
• Does guest posting still work?
• How to maintain and sustain relationships with publishers?
• What does the future of link building look like?

And more!

Say hi to Farzad on Twitter -  https://twitter.com/The_Farzad

Say hi to Farzad on LinkedIn -  https://www.linkedin.com/in/farzadrashidi/

Check out Farzad’s GREAT newsletter - https://www.farzadrashidi.com

Connect with me on LinkedIn too - https://www.linkedin.com/in/kennysoto/

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