The CPG Guys Media & Merchandising Integration with Roundel’s Matt Drzewicki
In this episode, the CPG Guys speak with Matt Drzewicki, Vice President of Partner Solutions at Roundel, the retail media arm of Target Corporation.
Follow Matt Drzewicki on LinkedIn at: https://www.linkedin.com/in/matt-drzewicki-aa8712/
Follow Roundel on LinkedIn at: https://www.linkedin.com/company/roundel/
Follow Roundel online at: https://roundel.com/
This episode is sponsored by the Cornell Omnichannel Leadership Program: https://ecornell.cornell.edu/certificates/financial-management/omnichannel-leadership-program/
Matt answered these questions:
- Tell us about you / your background / what you do at Roundel?
- Can you share a brief history of the evolution of the Roundel Retail Media Network and its role in the retail landscape?
- How has the advertising landscape changed with the emergence of retail media networks, and what opportunities does it present for brands?
- What are the key benefits for brands in leveraging Roundel compared to other advertising platforms?
- What new ways are brands leveraging Roundel to meet the expectations of consumers today?
- Can you share insights into the role of technology and data analytics in shaping the future of Target's Retail Media Network?
- How does Roundel provide brands with the tools to track and analyze their advertising performance?
- What are the key strategies and tech integrations that help to foster brand growth, engage customers, and stay competitive?
- How is Roundel focused on providing advertisers with full funnel marketing capabilities off-site and in-store to complement your on-site search offerings and what partnerships are enabling this?
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RetailWit Website: http://retailwit.com
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