
The Vertical Space #103 Ed Bastian, Delta Air Lines: Raising the ceiling of possibility
In this episode, Delta Air Lines CEO Ed Bastian breaks down what truly differentiates a great airline: people and culture. Ed shares why “take care of your people first” isn’t a slogan (it’s Delta’s operating system!) and how that shows up in reliability, premium customer experience, and everyday leadership. We get a candid look at running a 100,000-person, 5,000-flights-a-day operation; the metrics he checks first (on-time arrivals and cash); and why accessibility and listening are his non-negotiables as a leader.
We also dive into Delta’s broader vision: a connected, premium travel ecosystem that spans free fast Wi-Fi and new entertainment partnerships to deeper integrations with Uber, Wheels Up and, soon, eVTOL links with Joby. Ed frames AI as “augmented intelligence” that empowers frontline teams, outlines how Delta thinks about fortress balance sheets and long-cycle bets, and makes the case that air travel isn’t a commodity but an experience people will choose and pay for. Founders will appreciate his clear wishlist of problems to solve in ops efficiency, maintenance, and crew utilization, and his invitation to bring real solutions, not just ideas.
