The Sunday Times’ tech correspondent brings on Robert Bollinger to talk about hiss previous career selling shampoo (4:25), moving to Detroit (7:05), why he wanted to founded an electric car company (8:35), the Tesla effect (11:00), why pick-up trucks are important (14:35), how parts have become cheaper (20:00), funding the company himself (21:50), how the world has changed (25:00), the turning point (27:00), why subsidies are vital (28:00), why the legacy brands will be ok (31:45), why his ignorance was a good thing (34:10), the importance of hiring well (35:55) and his worst day of work (39:20).

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