Product Startup 131: Why Doing Good with Your Hardware Product Matters
Jos Harrison is the Global Head of Design and Brand Experience at Reckitt, the firm which owns many big brands including Lysol, Veet, Finish, Durex, and more. He has been in the design industry for over 25 years. Today Jos is going to share some valuable knowledge on how inventors, startups, and small manufacturers can learn what ESG is, why doing good for the world is beneficial for an emerging hardware product, and how to start with implementing ESG in your emerging or scaling business.
Today you will hear us talk about:
- Defining ESG (Environmental, Social, and Governance)
- Why ESG is important for a small hardware business
- Why ESG is important for the world.
- How hardware startups can do ESG well, and how to do it early on
- What can hardware startups and scaleups learn from big organizations that do this well.
- The idea of a consumer is old, that is changing.
- Manufacturing options, packaging, materials all can be done smart for sustainability and environmental reasons
- Think about iterative design to become more and more ESG friendly over time
- Educate your users
- Buyers are willing to pay more now, for a product that lasts longer; however, there is a caveat in selling
- Small business have a huge benefit over big corporate, as society believes that startups were there to solve a core problem.
EPISODE LINKS
Jos Harrison / Reckitt Links:
- Website: https://www.reckitt.com/
- LinkedIn: https://www.linkedin.com/in/josharrison/
The Product Startup Podcast Links:
- Website: https://www.ProductStartup.com/
- Instagram: https://www.instagram.com/ProductStartup/
- LinkedIn: https://www.linkedin.com/company/ProductStartup/
- Facebook Page: https://www.facebook.com/ProductStartup/
- Facebook Group: https://www.facebook.com/groups/ProductStartup/
- Pinterest: https://www.pinterest.com/ProductStartup/
- Twitter: https://twitter.com/ProductStartup
- YouTube: https://www.youtube.com/MakoInvent
Mako Design Links:
- Website: https://www.makodesign.com/
- YouTube: https://www.youtube.com/MakoInvent
- Instagram: https://www.instagram.com/MakoInvent/
- LinkedIn: https://www.linkedin.com/company/MakoDesign/
- Facebook: https://www.facebook.com/MakoInvent/
- Pinterest: https://www.pinterest.com/MakoInvent/
- Twitter: https://twitter.com/MakoInvent/
Kevin Mako Links:
- Instagram: https://www.instagram.com/Entrepreneurs/
- LinkedIn: https://www.linkedin.com/in/KevMako/
- Quora: https://www.quora.com/profile/Kevin-Mako
- Facebook: https://www.facebook.com/KevMakoPage/
- Twitter: https://twitter.com/KevMako/
About: MAKO Design + Invent is the original firm providing world-class consumer product development services tailored to startups, small manufacturers, and inventors. Simply put, we are the leading one-stop-shop for developing your physical product from idea to store shelves, all in a high-quality, cost-effective, and timely manner. We operate as one powerhouse 30-person product design team spread across 4 offices to serve you (Austin, Miami, San Francisco, & Toronto). We have full-stack in-house industrial design, mechanical engineering, electrical engineering, patent referral, prototyping, and manufacturing services. To assist our startup and inventor clients, in addition to above, we help with business strategy, product strategy, marketing, and sales/distribution for all consumer product categories. Also, our founder Kevin Mako hosts The Product Startup Podcast, the industry’s leading hardware podcast. Check it out for tips, interviews, and best practices for hardware startups, inventors, and product developers. Click HERE to learn more about Mako Design + Invent!