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The Startup CPG Podcast
How to Crush Expo West
Feb 16, 2024
Learn insider tips for maximizing success at Expo West from CPG industry legends. Get strategies for engaging attendees with concise pitches, effective booth planning, and networking. Discover post-show follow-up tactics, booth management strategies, and energy preservation techniques. Don't miss out on expert advice and actionable strategies to elevate your trade show adventure!
01:15:32
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Quick takeaways
- Prepare thoroughly for Expo West by walking the show beforehand and investing in booth setup services.
- Craft a concise and impactful pitch to engage buyers effectively and focus on listening to their needs.
Deep dives
Preparation and Booth Design
When preparing for Expo West, it is important to walk the show beforehand to familiarize yourself with the layout and booth designs. Attending the show before exhibiting allows you to gain valuable insights and make networking connections. Investing in a company to set up and dismantle your booth can save you time and ensure a professional setup. Planning your samples to ensure freshness is crucial, as fresh and appealing samples attract more attendees. Teasing new products can create buzz and attract press attention. Additionally, consider attending educational events and volunteering at the show before exhibiting to learn and gain experience. Be sure to protect your energy and engage with everyone who visits your booth, as each interaction can lead to valuable connections.
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