Episode 074: Schoph - Black Milk

Full episode info and Show Notes - www.wearelookingsideways.com Now then flower.

It’s a veritable War of the Roses this week as I welcomed my favourite Yorkshireman onto the show for a proper northern summit meeting. Schoph is a snowboarder, artist and all-round creative powerhouse, and his story is one of the strangest and most interesting in action sports.

Today, he is probably the most sought-after artist in snowboarding, exhibiting at packed shows around the world, creating successful collaborations with Lib Tech, Dragon and Vans; and enjoying a fruitful creative partnership with the legendary Jamie Lynn.

It’s a singular success story that begs a rather obvious question: just how did a lad from Doncaster, who started snowboarding at his local dryslope, end up here? At times Schoph’s persona can make it seem as though the whole thing is dashed off between metal shows and pints of his beloved ‘black milk’.

But the truth is much more straightforward. Schoph is a grafter, pure and simple. You just don’t achieve this level of success without pushing yourself as hard as you can and being an extremely shrewd individual, which is something I’ve long recognised in Schoph.

So when I headed to Laax for the Tidal art show in March 2019, I grabbed a couple of tinnies of Guinness and sat down with Schoph to get the full lowdown on his whole extraordinary career. Expect northern accents cranked up to 11, and some classic anecdotes from one of snowboarding’s truly unique characters. Enjoy.

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