Video marketing is often overlooked, as far as marketing tools go. Many people and companies think of it as excessive and expensive, and while that may be true in certain specific situations, that’s not the only way to go about things. Molly Mahoney is the host of The Prepared Performer Podcast who regularly uses her electric presence on video to drum up attention for herself and the things she does. Together with Scott Carson, Molly teaches you to do the same using one simple tool – Facebook Live. You may not know it yet, but the future of your marketing may be right in front of you now!

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