Problem Solvers

Spot the Opportunities That Others Don't

Aug 29, 2022
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INSIGHT

The 99% There Problem

  • Small missing elements can block widespread adoption even when the core idea is good.
  • Finding and fixing that final 1% unlocks large cultural and product shifts.
ANECDOTE

Waltz Panic Had Hidden Causes

  • The waltz caused panic in 19th-century Europe and sparked moral, medical, and even dueling responses.
  • Doctors blamed the dance, but poor ventilation, lint, and restrictive clothing were the real hazards.
ANECDOTE

Scooter Panic And Lime's Data Solution

  • Electric scooters appeared in cities in 2017 and provoked safety fears and threats of bans.
  • Lime found 99.985% of trips had no incidents and launched first-ride training for new users.
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