Why Engineers Should Be Involved in Strategic Planning with Karyn Mullins, Fractional CTO

In this episode of Leadership Exchange, Tracy Lee speaks with Karyn Mullins, a Fractional CTO, about how engineers can increase their impact by becoming more business-savvy. They unpack what it really means to “stay close to the money,” how understanding a company’s business model unlocks stronger engineering decisions, and why engineers should be involved early in strategic planning.Karyn shares practical advice for both engineers and business leaders: from how to identify a business-oriented engineer, to how cross-functional collaboration and exposure to customer needs can elevate careers and company outcomes. They also touch on AI, tech trends in healthcare, and why curiosity might be one of the most underrated engineering traits.Key takeaways from this episode:

- Engineers who ask “why” instead of just “how” tend to be more aligned with business goals and create more impactful solutions.

- Building relationships across departments like marketing and operations helps engineers gain context and improve decision-making.

- Involving engineers early in strategic conversations leads to better outcomes, especially as AI shifts execution expectations.

- Exposure to customer needs, through calls or direct feedback, helps engineers prioritize and design more valuable features.

Follow Karyn Mullins on Linkedin: https://www.linkedin.com/in/karynmullins/Sponsored by This Dot: ai.thisdot.coChapters 00:00 – Why most AI projects fail and the need for early engineering involvement02:20 – “Stay close to the money”: what business-savvy engineering looks like06:00 – Why this mindset matters more now than ever09:18 – How to identify engineers who think like business partners13:47 – Practical ways engineers can become more business-aware14:17 – What leaders can do to support business alignment in engineering19:58 – The engineer’s role in customer experience and value delivery22:01 – Strategic engineers drive better business outcomes25:35 – A healthcare case study of early engineering impact28:13 – Three actions engineers can take this quarter30:23 – Rewarding curiosity and building inclusive cross-functional teams31:20 – Final thoughts: it’s a great time to be an engineer