Several years ago, Andy Hnilo of the skin care and beauty company Alitura first joined me in the podcast "Deer Placenta Smoothies, Smearing Colostrum On Your Face, How To Use A Clay Mask & Much More."

But Andy's been up to quite a bit since we last connected, including some very cool new formulations, an epic fragrance that I wrote about here, new face scrubs, and plenty more.

Andy Hnilo is a former athlete, model, and actor that had his life turned upside down. On March 20th, 2011, he was struck by a series of large vehicles while crossing a busy street, a trauma that caused seven broken ribs, a collapsed lung, and an extreme compound fracture.

Determined to come back even stronger, Andy was able to be back on the runway in less than 3 months. He was able to heal his skin by immersing himself in a diligent skincare routine that included a mineral-rich blend of four clays, organic superfoods, and nutrient-dense ingredients: a process that healed his body.

Andy is now the founder and CEO of Alitura, which makes life-changing skin care products with organic superfoods.

In this episode, you'll discover: -How a horrific, disfiguring accident was the precursor to the Alitura products... -The importance of a 6-hour colostrum from a grass-fed cow... -Clay face mask the first Alitura product... -Ben's Wacky Wednesday routine... -The proper, manly way to use a scrub... -About the Alitura face Pearl cleanser... -A serum containing a copper peptide... -Differentiating between the night cream and the serum... -The most versatile beard oil on the market... -The fragrance Ben swears by... -Ben's response to men who resist the concept of beautifying themselves... -What's to come from Alitura in the next year or so... -And much more... Upcoming Events:

Keep up on Ben's LIVE appearances by following bengreenfieldfitness.com/calendar

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Do you have questions, comments, or feedback for Andy Hnilo or me? Leave a comment bengreenfieldfitness.com/aliturapodcast, and one of us will reply!

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