The Frictionless Experience Beyond BFCM: Slickdeals’ Approach to Seasonal Traffic with Mike Lively
Dec 2, 2024
50:02
Great deals are happening online during Black Friday or Cyber Monday, but the BEST deals are actually happening during other parts of the year. We’re taking you behind the scenes to see how sites like Slickdeals handle a surge of 10 million users—without missing a beat.
In this episode, Chuck and Nick talk with Mike Lively, SVP of Engineering at Slickdeals, to uncover the strategies that keep online shopping experiences smooth during peak season. Discover the intense planning, testing, and troubleshooting that go into keeping one of the busiest deal sites running at full speed, even on Black Friday and Cyber Monday. Learn how the “Slickdeals Effect” impacts retailers and what it takes to deliver a seamless experience to millions of eager shoppers.
In honor of Cyber Monday, we’re re-sharing this conversation with Mike Lively, which was recorded last year—but the truths remain just as important today!
Join us as we discuss:
In this episode, Chuck and Nick talk with Mike Lively, SVP of Engineering at Slickdeals, to uncover the strategies that keep online shopping experiences smooth during peak season. Discover the intense planning, testing, and troubleshooting that go into keeping one of the busiest deal sites running at full speed, even on Black Friday and Cyber Monday. Learn how the “Slickdeals Effect” impacts retailers and what it takes to deliver a seamless experience to millions of eager shoppers.
In honor of Cyber Monday, we’re re-sharing this conversation with Mike Lively, which was recorded last year—but the truths remain just as important today!
Join us as we discuss:
- How retailers and eCommerce sites can get ready for holiday and seasonal shopping days, like Black Friday, Cyber Monday, and Amazon Prime Day.
- Ways to prevent third-party tags from causing costly performance issues and customer friction to ensure reliable user experiences.
- The value of ongoing testing and planning to convert more visitors and retain customers throughout the entire year.
- The significance of Core Web Vitals in optimizing website performance and user experiences.