The Amy Jo Kim Hypothesis: Drive Deep Product Engagement by Optimizing the Core Loop with Game Thinking

Named by Fortune as one of the top 10 influential women in games, Amy Jo Kim is a game designer, community architect, and innovation coach. Her design credits include Rock Band, The Sims, eBay, Netflix, nytimes.com, Ultima Online, Covet Fashion, and Happify.

Amy Jo has helped thousands of entrepreneurs & innovators bring their ideas to life through her coaching programs at gamethinking.io. She pioneered the practice of applying game design to digital services and is well-known for her books Community Building on the Web (2000) and Game Thinking (2018).

In addition to her coaching practice, Amy Jo teaches Game Thinking at Stanford University and the USC School of Cinematic Arts, where she co-founded the game design program. She holds a PhD in Behavioral Neuroscience from the University of Washington and a BA in Experimental Psychology from UCSD.

This week on the Product Science Podcast, H2R Product Science Founder and CEO Holly Hester-Reilly sits down with Amy Jo to get into how ideas from game design can translate into product development, and what separates the successful projects she’s worked on from those that didn’t get off the ground.

Read the show notes to learn more.