SEO from Scratch: How To Optimize A Website From The Start
Apr 5, 2024
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SEO optimization expert Sara Jensen discusses the importance of understanding target audience and unique selling proposition, benefits of team collaboration, and lead generation strategies. Host Crystal Waddell plans to split her brand into two websites, improve speaking skills, and grow email list. The episode highlights SEO tips, personal branding tactics, and lead generation ideas.
Understanding target audience is key for effective SEO strategies.
Setting clear goals for websites based on distinct objectives drives business growth.
Deep dives
The Importance of SEO in Website Optimization
Optimizing a website for SEO is crucial to improve its performance and visibility. Sarah Jensen emphasized the significance of SEO in enhancing websites, highlighting the honesty of SEO and Google queries compared to the curated content on social media. Collaborating with a team allows for idea sharing and growth, demonstrating the value of learning and implementing SEO strategies.
Strategic Website Goals to Drive Business Growth
Setting clear goals for websites is essential for driving business growth. Kristin Waddell recognized the need to differentiate her websites based on distinct objectives. By dividing her brand and websites into two entities aimed at credibility and lead generation, she aims to streamline messaging and attract the right audience for each site.
Lead Generation Strategies and Business Expansion Plans
Generating leads through strategies like the SEO squad membership and a three-day challenge is pivotal for business expansion. Kristin plans to leverage evergreen content and partnerships to grow her agency services. Understanding the importance of target audience, problem-solving, and unique selling proposition, she aims to align her websites to effectively serve her business and attract potential clients.
Crystal Waddell (ME!) hosts the simple and smart SEO show podcast and Follow Through Fridays.
I realized the need to redefine the goals for my websites: crystalwaddell.com and simpleandsmartseo.com.
I plan to split her brand into two websites with different goals: crystalwaddell.com for business presence as a public speaker and simpleandsmartseo.com for generating organic leads.
I actually created business plans for the next three to five years, which include growing the podcast, improving her speaking skills, expanding the SEO squad membership, and growing the agency services.
I shared the lead generation ideas I have: allowing podcast search, running an evergreen three-day challenge, and creating ads for agency services.
I plan to hire virtual assistants as necessary to implement her system.
I'm building a plan to grow my email list for the podcast.
My target audience is local business owners and e-commerce sellers.
Make sure to check out episode 110 for more resources!