The Barakah Effect How To Build Your Brand & Why It Matters | Muhammed Faraz | 057
What is branding? Should you even care about branding? And if you should, How can you actually develop your brand?
In this episode, we are joined by Muhammed Faraz, co-founder and Chief Brand Officer at Outta the Box, a consultancy specializing in brand strategy and brand identity, responsible for designing the brands of various recognizable organizations such as An-Nadaa Educational Foundation, Revivers, Ink of Faith, Quraany, and the Barakah Effect!
We discuss:
✅ Faraz' own story of self-discovery towards finding purpose in his work and how he discovered his calling in the field of branding.
✅ The basics of branding; how best to describe branding, and why even build a brand?
✅ How we can be intentional and clear about our own personal brand and capitalize on branding principles and use it to our advantage in any endeavor we pursue
Connect with Faraz
IG: instagram.com/ipatch_design
0:00:00 Start
0:03:48 Engaging Faraz and Outta the Box for the Barakah Effect
0:07:20 The hardship of seeking knowledge: How Reeza met Faraz
0:9:50 Between passion and purpose: Faraz's transition journey from architecture to the creative field
0:23:21 "You need to niche down": Where "branding" first came into the picture
0:29:35 By setting your intention right, you can turn EVERYTHING into an ibadah
0:32:18 Branding 101. Is a "brand" just a logo?
0:39:57 The emotional mark you leave behind. On a personal level, brand = reputation!
0:44:53 Tips: How can we discover our identity and the brand we project?
0:53:14 Companions of the Prophet ﷺ : the Brand that they've built
0:58:05 Lessons of Branding from the Hadith of Rasulullah ﷺ
1:05:07 Islam is a historically proven brand: 1400+ years, still going strong, and will remain until the End of Time!
1:09:12 Look out for Faraz's new book: 101 Branding Lessons from the Life of the Prophet ﷺ
1:11:30 What legacy Faraz wants to leave behind
1:14:19 How to overcome the impostor syndrome
1:23:30 the One quote that motivates Faraz the most
1:27:48 How to get in touch with Faraz and Outta the Box
1:30:49 Does being Muslim put Faraz at disadvantage in the industry?
1:35:37 Do customers really own the business?
1:39:25 the Key to Barakah is..