For years, pollsters described elections as referendums on the economy. But recently, voters have started to change how they talk about the economy, and how they vote. Today on the show, data reporter John Burn-Murdoch joins Soumaya to discuss shifts in how voters are thinking, and what that means for democracy.

Soumaya Keynes writes a column each week for the Financial Times. You can find it here

Subscribe to Soumaya's show on Apple, Spotify, Pocket Casts or wherever you listen.

Read a transcript of this episode on FT.com

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Welcome to 20% - The Marketing Procurement Podcast