Ep 59: From Social Media to Marketing with Melanie Babcock

Welcome to another exciting and informative episode of Clicks 2 Bricks, a podcast about marketing strategies for multi-location businesses and organizations. The marketing landscape has changed dramatically since the advent of social media and has forced businesses to think differently about marketing strategies. In today’s episode, we discuss multi-location marketing strategies with Melanie Babcock. Melanie is responsible for The Home Depot personalization strategy, including various other strategies such as The Home Depot Retail Media Network and The Home Depot app. Melanie was originally in social media but transitioned to the marketing space where she brings a unique skillset and perspective. In today’s show, we learn about the status of the workforce post-pandemic, challenges associated with The Home Depot, her transition from social media to marketing, the transferrable skills she brought with her, details about The Home Depot's marketing strategy, how social media and marketing has evolved in recent years, and so much more! Tune in to hear some more from expert and marketing mogul Melanie Babcock!