Interview with Will Berkowitz - The Unique Challenges with Growing a B2B2C Startup - Episode #46

“What we do is we start small and we start today…today, now is so much better than tomorrow.”

Will is an operator, advisor, and investor for early-stage companies. He has spent a decade leading strategy and ops at start-ups in NYC across a wide variety of industries. He is currently the VP of product and strategy at Rhino (sayrhino.com) and an operating partner at Lakehouse (lakehouse.vc).

In this episode we discussed why Will got into the world of startups, why he has stayed at Rhino for more than 4 years, the challenges with operating in a Business-to-Business-to-Consumer business model, how Rhino grew with no revenue for the first 2 years of operation, why CAC is the North Star for startups, how to network to find the right job opportunities, and more!

If you want to say “Hello!” you can connect with Will on LinkedIn and on Twitter.