Creative Agency Account Manager Podcast How an AM and PM work together in a digital agency, with Kate Vines & Kiorhte Aghoghogbe
Mar 21, 2023
47:56
Welcome to Episode 83. On this episode, we're talking about the split between the agency Account Manager and the agency Project Manager role, with Kate Vines and Kio Aghoghogbe from Hallam.
This is going to be particularly interesting for you if you're working in an agency with a hybrid account management role, you're doing both sides of the role currently, you might also be an agency owner who's looking at splitting the roles out and not really sure exactly how each function is going to work together.
Kate and Kio from Harlem are brilliant at breaking down what they do. We talk about:
- how the roles and the skill sets are different
- how they work together on projects and retainers
- how they manage the client relationship
- what friction points can occur and how they overcome them
- their advice for agencies thinking of moving to an AM/PM model.
As Kio says, the pure account management role is very much about understanding the client's business and market, looking proactively at how the agency can bring more value and having those client improvement conversations. And if that's something that you'd like to improve your skills in, you can go to my website, https://www.accountmanagementskills.com and book a quick call with me to see if training might be the right fit for you are a member of your team.
This is going to be particularly interesting for you if you're working in an agency with a hybrid account management role, you're doing both sides of the role currently, you might also be an agency owner who's looking at splitting the roles out and not really sure exactly how each function is going to work together.
Kate and Kio from Harlem are brilliant at breaking down what they do. We talk about:
- how the roles and the skill sets are different
- how they work together on projects and retainers
- how they manage the client relationship
- what friction points can occur and how they overcome them
- their advice for agencies thinking of moving to an AM/PM model.
As Kio says, the pure account management role is very much about understanding the client's business and market, looking proactively at how the agency can bring more value and having those client improvement conversations. And if that's something that you'd like to improve your skills in, you can go to my website, https://www.accountmanagementskills.com and book a quick call with me to see if training might be the right fit for you are a member of your team.