Rebekah Edwards on Building A Content-Led Agency, Navigating YMYL Strategy, and Perfecting Content Outlines

Join Nate Matherson as he sits down with Rebekah Edwards Le for the fourteenth episode of the Optimize podcast. Rebekah is the co-founder and CEO of Clara, a boutique content and SEO agency focused on producing high-quality content for B2C brands in the health, wellness, lifestyle, and coaching industries. Rebekah has been in the content marketing space since 2014 and partnered with brands including Ask the Dentist, Ancient Nutrition/Dr. Axe, Surely Wines, PrimeHealth, and The Real Food Dietitians. In this episode, Rebekah and Nate discuss what it takes to create great content in 2023 and how to prepare for algorithm updates. The pair discuss optimizing content strategy for the Your Money, Your Life (YMYL) space, crafting perfect content outlines and briefs, and navigating the realm of AI-generated content. Rebekah also shares tips on finding and hiring great talent from an agency owner’s POV.  Closing out the episode is our popular lightning round of questions! For more information please visit www.positional.com, or email us at podcast@positional.com.

Resources:
Join Positional’s Private Beta Here: www.positional.com
Check in with Nate on LinkedIn & Twitter
Check in with Rebekah on LinkedIn & Twitter

What to Listen For:
02:25 Rebekah’s background and starting Clara

05:10 Clara’s core services

07:08 What makes a fantastic piece of content in 2023?

09:57 How to write perfect content outlines and content briefs

13:02 How content strategy changes within the Your Money, Your Life (YMYL)

17:51 Rebekah’s thoughts on AI-generated content

21:34 How to find and hire SEO and content marketing professionals

25:32 The importance of revisiting and optimizing your content

29:25 How to prepare for algorithm updates

34:54 Dr. Axe Case Study

36:15 Lightning question round