Many startup founders think that by sharing equity with programmers or giving them annual bonuses according to the overall result of the company, they can motivate them to work better. This is a wrong idea because programmers can't control those things. They can control the quality of their code, the speed of its delivery, their unit tests, their build pipeline, and other technical things. By rewarding them for things they don't control, the business only demonstrates that it doesn't understand what it is doing.
The video is here: https://youtu.be/MyBbtwKgc9k
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