Dr. Shelby Grossman discusses AI's ability to write persuasive propaganda. Dr. Kirsty Park and Steph Amunke highlight the shortcomings of the initial disinformation code of practice and the new strengthened code. The assessment of reporting requirements reveals that most platforms scored below adequate. The transition to a code of conduct in relation to the Digital Services Act is discussed. Addressing disinformation challenges and solutions, with the importance of regulating procedures and intervening at the economic and ecosystem level.
AI-generated propaganda can be convincing and customized for specific audiences, posing challenges for identifying and combating disinformation campaigns.
Major technology platforms score below adequate in reporting compliance, requiring further improvement and accountability in combating disinformation.
Deep dives
AI-generated Propaganda: Research Findings
A research study conducted by a team at the Stanford Internet Observatory explored the use of large language models, such as Open AI's GPT-3, in generating persuasive propaganda. The team fed six old-fashioned human-generated propaganda articles into GPT-3 and found that it could generate convincing propaganda with close to a 44% agreement rate, slightly lower than the original articles. The research raises concerns about the potential misuse of AI-generated text by disinformation actors. It also highlights that even without exposure to propaganda, a significant percentage of people are susceptible to believing false claims when asked directly, emphasizing the complexity of tackling misinformation.
Insights on Customized Propaganda and Difficulty in Identifying Disinformation
Dr. Shelby Grossman, part of the research team at Stanford, discussed the potential implications of AI-generated propaganda. She highlighted that AI models could be used by propagandists to easily customize content for specific audiences, making it harder to identify and label propaganda. In addition, copy-pasting propaganda across the internet for wide distribution is a common practice, aiding in the identification of coordinated disinformation campaigns. However, large language models eliminate the need for reusing language, allowing propagandists to generate numerous articles rapidly. This makes it more challenging to track and attribute propaganda campaigns effectively.
Assessment of Big Tech's Reporting Compliance on Disinformation
A report published by several research institutions co-funded by the European Union evaluated the reporting compliance of major technology platforms under the strengthened code of practice on disinformation. The analysis assessed reports published by Google, Meta, Microsoft, TikTok, and Twitter. The findings suggest that only Google scored slightly above adequate, while other platforms were graded below adequate. The report highlighted gaps in quantitative data, member state-specific information, and relevant details in reporting, making it difficult to assess the platforms' efforts in combating disinformation effectively. The report emphasizes the need for further improvement and accountability in this area.
This episode features two segments on the subject of disinformation.
In the first, Rebecca Rand speaks with Dr. Shelby Grossman, a research scholar at the Stanford Internet Observatory, on recent research that looks at whether AI can write persuasive propaganda.
In the second segment, Justin Hendrix speaks with Dr. Kirsty Park, the Policy Lead at the European Media Observatory Ireland, and Stephan Mündges, the manager of the Institute of Journalism at TU Dortmund University and one of the coordinators of the German-Austrian Digital Media Observatory, about the report they authored that looks in detail at baseline reporting from big technology platforms that are part of the EU Code of Practice on Disinformation.
Get the Snipd podcast app
Unlock the knowledge in podcasts with the podcast player of the future.
AI-powered podcast player
Listen to all your favourite podcasts with AI-powered features
Discover highlights
Listen to the best highlights from the podcasts you love and dive into the full episode
Save any moment
Hear something you like? Tap your headphones to save it with AI-generated key takeaways
Share & Export
Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more
AI-powered podcast player
Listen to all your favourite podcasts with AI-powered features
Discover highlights
Listen to the best highlights from the podcasts you love and dive into the full episode