Episode 5: Price and the Risky Work of Earning Your Prospect's Attention

In this episode, Dan Tudor talks about the details of the upcoming 2017 National Collegiate Recruiting Conference (spoiler alert: It's still in the planning stages, for a few good reasons). In our main training segment, Dan talks about price, and how most college coaches don't know how to approach it with their prospects. And, he discusses the hard work involved with moving them away from a price-based "commodity" decision, and towards one of connection and feeling with you and your program. The article that is the basis for this discussion is from world renowned marketing guru Seth Godin, and can be found here: http://sethgodin.typepad.com/seths_blog/2016/11/sort-by-price.html Thanks for listening!