EP 171 : Helping Merchants Convert More - Chirag Taneja (Founder & CEO, GoKwik) | Ecommerce Enablement

Chirag Taneja is the co-founder and CEO of GoKwik, a startup that enables e-commerce companies and merchants to convert more. In this episode he spoke about the non-Amazon/Flipkart wave in the ecosystem, the e-commerce enablement catergory, prioritizing product roadmaps and more in his conversation with Roshan Cariappa. 

Topics: 

00:00 Introduction

01:18 Evolution of Ecommerce in India

04:31 The non-Amazon/Flipkart wave

06:49 The upcoming ONDC revolution

08:12 The Ecommerce enablement category

11:40 Unique insight that led to GoKwik's founding

15:02 Process of customer validation

17:53 What is GoKwik?

21:16 Prioritizing product roadmap 

24:31 How does acquisition work for GoKwik?

27:08 High level challenges Chirag is solving

30:56 Scaling people from 0-1 to 1-10 journey

33:51 Advice for aspiring entrepreneurs in the ecommerce space

37:33 Books and Podcast Recommendations

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Connect with Chirag :

Linkedin: https://www.linkedin.com/in/chiragtaneja/

Twitter: https://twitter.com/tchirag

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Connect with Us: 

Linkedin: https://www.linkedin.com/company/startup-operator

​Twitter: https://twitter.com/OperatorStartup​​

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