AI in Automotive - #406 - Alex Roy, Founder - Johnson & Roy Advisors, Autonocast, The Drive, Human Driving Association
Dec 21, 2023
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Alex Roy, founder of Johnson & Roy Advisors and host of the Autonocast podcast, joins to discuss the recent troubles faced by Cruise, including a fatal accident and key executive departures. They unpack the various aspects of the incident, emphasize the importance of company reactions, and explore challenges in the autonomous vehicle industry. They also discuss the lack of imagination in the tech industry, the future of the automotive industry, and the risks of using metrics as a standard for success.
Transparency, ethical decision-making, and community engagement are crucial in the autonomous driving industry.
The future of autonomous driving is shaped by competing theses focused on different deployment strategies.
Deep dives
Cruise's Troubles and the Importance of Human and Cultural Factors in Autonomous Driving
Cruise, once considered a leader in autonomous driving, faced major challenges after a pedestrian was struck by one of their vehicles in San Francisco. The incident revealed issues with transparency and communication, causing a significant blow to Cruise's reputation. The company's CEO and other key executives have resigned, and layoffs have been announced. However, despite the setbacks, there is hope for Cruise's survival, as the parent company GM is committed to the development of autonomous driving. The incident serves as a reminder of the importance of maintaining transparency, ethical decision-making, and community engagement in the autonomous driving industry.
The Battle of Autonomous Driving Theses: Maximized Verticalization vs. Incremental Advances
The future of autonomous driving is shaped by two competing theses. One thesis, exemplified by Cruise and Waymo, focuses on vertical integration, multi-modal approaches, and a cautious deployment strategy. The other thesis, represented by Tesla and Mobileye, focuses on incremental advances, leveraging existing vehicle platforms and widespread adoption. The race between these two theses will determine the future direction of autonomous driving. However, the current state of the industry lacks a clear definition of success and safety metrics. Waymo's measured approach and commitment to transparency have been commendable, while Tesla's aggressive pursuit of autonomy raises questions about their ability to match safety standards. The continued development and maturation of the industry require a careful balance between technological progress, safety, and ethical considerations.
The Need for Harmonized Regulation and City Engagement in Autonomous Driving
The efficient and wide-scale deployment of autonomous vehicles depends on harmonized regulations and effective city engagement. The lack of a unified regulatory framework poses challenges for AV developers, who must navigate different rules and requirements in each city. Harmonized regulations could streamline the deployment process, providing a single point of contact with the government. Furthermore, city authorities need to prioritize community engagement and establish frameworks for evaluating AV deployment, including reporting requirements and enforcement mechanisms. The successful integration of AVs into cities requires collaboration between AV developers and local stakeholders, building trust, addressing concerns, and highlighting the benefits of autonomous driving.
The Importance of a Customer Service Mindset in Autonomous Driving
One critical aspect often overlooked in autonomous driving is the importance of a customer service mindset. AV developers must prioritize customer experience and quickly address inconveniences or safety issues. Proactive engagement with cities and stakeholders, understanding their needs and building support, is crucial for success. Companies like Waymo have recognized the significance of community engagement, while others, like Tesla, have overlooked this aspect, focusing on technology advancement without sufficient consideration for the human and cultural factors. The lack of a customer service function in autonomous vehicles can hinder public acceptance and impede the progress of the entire industry. AV developers need to ensure that their operations teams are equipped to handle incidents promptly and transparently, building trust and maintaining credibility.
Till a few weeks back, Cruise was considered one of the big three of autonomous general driving. It was licensed to run a robotaxi service in San Francisco, and my LinkedIn feed was full of folks gushing over the magical experience of being driven around in a car without a driver.
Then the proverbial shit hit the fan. One of Cruise’s robotaxis got caught in a classic edge case, with a road user who was hit by another vehicle, falling in its path. So far so bad, but then things got worse.
In the last few weeks, heads have rolled. Cruise has seen the departure of its CEO and other key execs. The company, owned by GM, has decided to get rid of a quarter of its staff, and finds itself in a proper existential crisis.
How did things come to this, and could they have been avoided?
To find out, I invited Alex Roy to the AI in Automotive Podcast. Alex is one of the most recognised voices, and an absolute authority in this space. He wears many hats, amongst which is hosting the very popular Autonocast podcast. Previously, Alex worked as an exec at Argo, and was key to their thoughtful approach to operationalising self-driving cars on public roads.
While my conversation with Alex started talking about Cruise, the theme is not about Cruise alone. Because there is a long tail of edge cases, and things are going to go wrong as this very nascent technology is brought to market. This is also a very new space, and as one might expect, regulation needs to find the right balance between encouraging innovation and guaranteeing safety. The technical scale of the problem can not be underestimated, and it rarely is. But it is the human side of the problem that often does not get the attention it deserves. My chat with Alex underlined for me that getting the human and cultural piece right is going to be as critical to the success of autonomous driving as solving the technical problem.
With this, we season 4 of the AI in Automotive Podcast is a wrap. I am certain you enjoyed listening to my chat with Alex on season four’s final episode. Please do share the episode with your friends or colleagues, or drop a note on your socials - I always appreciate your support.