Convoy co-founder reflects on digital brokerage’s rise and fall

Dan Lewis, co-founder and former CEO of Convoy Inc., discussed the rise and fall of the digital freight brokerage he helped create and the lessons he learned along the way on Tuesday at FreightWaves’ F3: Future of Freight Festival.

Lewis, who spoke with FreightWaves CEO Craig Fuller during the annual event in Chattanooga, Tennessee, reflected on past decisions while at the helm of Convoy, acknowledging both successes and failures in the company’s eight-year journey to innovate the freight brokerage industry.

Lewis and another former Amazon executive, Grant Goodale, co-founded Convoy in 2015. In April 2022, Convoy was valued at $3.8 billion, but by October 2023, it was forced to shutter its core business operations.

Asked by Fuller during the fireside chat about the company’s legacy, Lewis said he wants Convoy to be remembered for its ethos of innovation, disruption and pushing the brokerage industry forward through its software and technology platform.

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