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Most US TikTok Creators Don’t Think a Ban Will Happen
May 24, 2024
US TikTok creators are optimistic despite potential ban, discussing American ownership and legal challenges. Brands exit as e-commerce on TikTok grows, creators express concerns about their future amidst external pressures
06:06
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Quick takeaways
- 62% of US TikTok creators do not anticipate a ban by 2025, citing confidence in the platform's continuity.
- TikTok's influencer economy remains resilient despite legislative threats, with brands adapting to potential changes in sponsor behavior.
Deep dives
Confidence in TikTok's Future
A new survey among US TikTok creators revealed that the majority have confidence in the platform's continuity, with 62% not expecting a ban by 2025. Despite the threat posed by the recent divestiture bill that demands TikTok's separation from its Chinese parent company, creators remain optimistic, drawing on past failed attempts at crackdowns and the platform's growing popularity. The possibility of a sale to American investors also hangs in the balance, adding to the uncertainty around TikTok's future.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode