Maximizers vs. Satisficers

Maximizers are individuals who strive to achieve the best possible outcome in their decisions, often at the expense of time and mental energy. They continuously seek to optimize their choices, whether in personal or professional contexts, such as selecting the best restaurant or striving for excellence in their work. In contrast, satisficers aim for outcomes that are 'good enough' rather than the absolute best, a term introduced by decision scientist Herb Simon. This balance between maximizing and satisficing shapes how people approach various life decisions, influencing their overall satisfaction and happiness.