Rashel Hariri, marketing professional, startup consultant and podcast host

Rashel Hariri is a seasoned marketing professional, startup consultant, and podcast host.

With over 14 years of experience leading marketing strategies and teams at Global organizations. She created award-winning marketing campaigns for some of the largest brands in the world, like McDonald’s, Shopify, and ING Direct/Tangerine Bank. 

After leaving the corporate world in 2021, she established Rashel Hariri Inc., specializing in leading holistic marketing and business strategies for startups, including creating transformative go-to-market strategies, brand partnerships, and product launches. She has worked with startups and founders across North America and the Middle East. 

This fall, Rashel launched She's Interesting, a podcast community changing the narrative around entrepreneurship and highlighting the powerful stories of women entrepreneurs and investors. 

Rashel is deeply committed to the success of startups and offers guidance to career-driven individuals. As a career and entrepreneurial coach, she assists clients in unlocking their potential and shaping careers that resonate with their missions.

Takeaways

Understand the consumer and their buying decisions to effectively market your product or brand.

Be scrappy and resourceful, regardless of budget or company size, to connect with your target audience.

Focus on channels where your customers are spending the most time and tailor your content to their preferences.

Build a strong network and leverage personal connections to generate leads and opportunities.

Embrace deep conversations and curiosity to uncover unique stories and perspectives. Choosing a podcast topic that you are passionate about and that has an audience is crucial for success.

Thorough research and preparation before each podcast episode can help you create high-quality content.

Effective interviewing techniques, such as active listening and asking open-ended questions, can lead to engaging conversations.

Editing and post-production are important steps in creating a polished and professional podcast.

Promoting and growing your podcast requires a strategic approach, including utilizing social media and networking with other podcasters.

Chapters

00:00 Interest in Marketing

02:08 Influential Brands

04:07 Marketing Experience at Tangerine and McDonald's

06:28 Working with Limited Budgets

08:17 Marketing at Shopify

12:40 Analyzing Data and Feedback

16:12 Thinking about Marketing Channels

19:11 Creating Valuable Content

25:37 Starting a Consulting Practice

29:27 Common Marketing Mistakes by Founders

32:10 Starting the She's Interesting Podcast

35:22 Goals for She's Interesting

40:44 Guest Composition on the Podcast

44:37 Dealing with Hard Times

46:00 Final Message

05:30 Choosing a Podcast Topic

15:45 Research and Preparation

25:10 Interviewing Techniques

35:20 Editing and Post-Production

42:50 Promoting and Growing Your Podcast

46:15 Conclusion

My podcast supporter!

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Fasken's Emerging Tech and Venture Capital⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ practice is comprised of 80+ dedicated legal professionals across the Canadian market. We're deeply involved in the startup ecosystem and have worked closely with founders from startup to scale-up to exit. Our team is a leading Canadian law firm for VC financings and tech M&A and act for many of the best-in-class startup and scale-up innovation-based companies and entrepreneurs in Canada.

Given this experience we understand market trends and can assist in guiding your company forward as you scale – we take a holistic and strategic approach to helping our clients achieve their goals and provide the full suite of services including corporate, corporate finance, M&A, commercial, IP, data and compliance, employment, tax and beyond. We are excited to help the next generation of unicorns!