Avoid Overengineering: When NOT to Invest in Brewery Technology

Better software, new apps, sensors supervising the facility, AI recipe development and many more. The list of emerging technologies is long, but when does it make sense to invest, and when does it not? Is there a point between the homebrewer, the nanobrewery and the craft brewery where technology is a requirement for success, versus just a “nice to have”?

We want to explore this topic, and some of the reasoning for when it makes sense to invest, and when it doesn’t. The old saying of “if it ain’t broke don’t fix it” can apply in many cases, but there is also the risk of loosing out on effieciencies and improvements that your peers are taking advantage of. Let’s get together to discuss, explore and see what frameworks are out there to make smart decisions for your brewery.

Magnus has 15 years of experience as an Engineer, Consultant and Entrepreneur, and has supported a range of companies with implementing technologies to help improve productivity and efficiency across the US, Europe and the Middle East. He leads PLAATO Technologies as CEO, and is today 100% focused on building technologies and solutions that help breweries operate with higher efficiency.

Huge thanks to Small Batch Standard + InTouch Labels

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