DJ Tan: Prince of Fermentation, Coffee Without Beans & Government Food Scientist - E460

BRAVE Southeast Asia Tech Podcast:

DJ Tan, CTO & Cofounder of Prefer, and Jeremy Au talked about three main topics:

1. Government Food Scientist: DJ recounted his early fascination with science and his studies in chemistry at UCL, leading to a focus on food science at Singapore's ASTAR government lab. He shared how his academic and laboratory experiences shaped his decision to experiment at the frontier of what humans eat and drink and merge rigorous scientific methods with innovative culinary practices. He discussed the challenges that novel food products face, particularly in achieving cost parity and consumer acceptance regarding taste.

2. Prince of Fermentation: Transitioning from a chemistry enthusiast to a fermentation expert, DJ detailed his journey from organic synthesis to leveraging his expertise to transform flavor profiles in partnership with alcohol mixologists and chefs. Fermentation is a strategic solution that enhances and creates new flavors while potentially reducing production costs. He also shared how his title was accidentally coined, and how he feels about this personal brand today.

3. Coffee Without Beans: DJ discussed the inception of Prefer, a startup aimed at creating sustainable food solutions, beginning with bean-free coffee. He outlined the strategic positioning in the market, focusing on consumer benefits and business challenges. Prefer's goal is to revolutionize the coffee industry by offering an environmentally friendly alternative that maintains taste and convenience. The conversation also touched on scaling production, sustainable packaging, and the impact of their business model on the food industry’s adaptation to climate change.

Jeremy and DJ also talked about the technical challenges in food science, consumer trends towards innovative food products, and the impact of global environmental changes on agricultural practices.

Watch, listen or read the full insight at https://www.bravesea.com/blog/dj-tan

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