S36E16 - How and Why Companies Should Start and Measure the ROI of Their Own Podcast, with Roger Nairn

In this HCI Podcast episode, Dr. Jonathan H. Westover talks with Roger Nairn about how and why companies should start and measure the ROI of their own podcast. See the video here: https://youtu.be/247drDSlIHw. Roger Nairn (https://www.linkedin.com/in/rogernairn604/) is a lateral thinker, problem solver, strategist and finder of new ways. He believes in the power of the happy customer and spent years managing client relationships and building brands for world-famous agencies like DDB and Cossette. Throughout his career, he’s found himself working with a number of industry giants, including (but certainly not limited to) Netflix, Expedia, Walmart, Nordstrom, Lamborghini, Cineplex, Four Seasons Plus and Vancouver’s own lululemon. On top of all of this, he followed his passions to become a Board Member for TEDxVancouver and has recently become an expert-level toddler wrangler through the magic of parenthood. When he’s not at work, he likes to golf, read and—no surprises here—binge the occasional podcast. Please leave a review wherever you listen to your podcasts! Check out Zapier.com to check out the business automations! Go to Swag.com/HCI and use promo code HCI10. Check out the HCI Academy: Courses, Micro-Credentials, and Certificates to Upskill and Reskill for the Future of Work! Check out the LinkedIn Alchemizing Human Capital Newsletter. Check out Dr. Westover's book, The Future Leader. Check out Dr. Westover's book, 'Bluer than Indigo' Leadership. Check out Dr. Westover's book, The Alchemy of Truly Remarkable Leadership. Check out the latest issue of the Human Capital Leadership magazine. Ranked #5 Workplace Podcast Ranked #6 Performance Management Podcast Ranked #7 HR Podcast Ranked #12 Talent Management Podcast Ranked in the Top 20 Personal Development and Self-Improvement Podcasts  Ranked in the Top 30 Leadership Podcasts Each HCI Podcast episode (Program, ID No. 592296) has been approved for 0.50 HR (General) recertification credit hours toward aPHR™, aPHRi™, PHR®, PHRca®, SPHR®, GPHR®, PHRi™ and SPHRi™ recertification through HR Certification Institute® (HRCI®).