10 / Evolution of the Product Manager Role

The product manager role has been around for decades, but its contributions have been generally overlooked and misunderstood.  No longer is that the case, according to the 2019 State of Product Leadership report, prepared by Pendo + Product Collective. In this episode, hosts Sean and Joe speak with Pendo Chief Marketing Officer Jake Sorofman about the recent report and the continuing evolution of the product manager role.

Product management is a “role on the rise,” Jake Sorofman says, “but also one in a state of transition. It’s only in the last 10 years that product management has really come into focus as a very strategic part of the business.” 

Product management is becoming a more in-demand role in the business space, with product managers coming from a variety of backgrounds from design to computer science to marketing. And this is to be expected as products are becoming more complex and the experience becomes more important, Jake says. He shares what he thinks makes a great product manager:

• Empathy – relating to the customer’s pains and joys
• Getting others on your team to care as much as you do
• Balancing the vision-focused and tactics-focused elements of your job

Listen to the full episode to hear more from Jake Sorofman of Pendo, and read the 2019 State of Product Leadership report here.

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